Cosmopack Hong Kong-Show Banner
October 30, 2023

Marchesini Group Beauty and SEA Vision bring Artificial Intelligence to lipstick inspection in Asia

Update 5-11-2023: On November 15, 2023, we were honored as the winners of the Cosmopack Award for our a-eye lipstick system. Check out the pictures from the award ceremony in the media gallery.


Marchesini Group Beauty and SEA Vision will participate from November 14th to 16th, 2023, in Cosmopack Asia, the leading B2B event for the cosmetic industry in the Asia-Pacific region. This year, after the 2022 edition held in Singapore, the event will return to the headquarters in Hong Kong.

At the Marchesini Group Beauty booth (Hall 3 - Stand 3-D10a, AsiaWorld-Expo), the a-eye lipstick technology will be showcased to the Asian market for the first time. It's a 360° lipstick inspection system based on neural algorithms, in the process of development by SEA Vision and ARGO Vision, and was previously presented in a preview during the Italian edition of Cosmopack in March.

Lipsticks pose various challenges when it comes to automatic inspection with artificial vision systems. SEA Vision and ARGO Vision have developed an AI-based inspection system consisting of custom cameras and lighting systems based on the semantic segmentation of lipstick areas (e.g., body, tip, neck, container, etc.). The goal is to identify every possible imperfection pixel by pixel.

The system learns to discern increasingly varied and complex defects on a case-by-case basis. Learning is based on proprietary datasets, a mix of real and synthetic images generated using advanced Data Augmentation and Neural Generation techniques, and a combination of parameters and various models observed over time. These semantic segmentation techniques based on Deep Learning, now a de facto standard in the field of Artificial Intelligence, greatly accelerate the system's object analysis capabilities. In other words, the system's ability to analyze objects evolves and becomes more precise as it examines an increasingly diverse range of scenarios.

In addition to being on display at the shared booth of Marchesini Group Beauty and SEA Vision, a-eye lipstick, as a finalist for the Cosmopack Award, will be showcased in the two celebratory zones of the Cosmopack Award. The award ceremony for the winners is scheduled for November 15th from 5:00 PM to 7:00 PM at the Hong Kong Convention & Exhibition Centre, Cosmo Onstage Hall 5G.

SEA Vision is just one of the Made in Italy brands that make up the wide range of solutions offered by the cosmetic division of Marchesini Group. Marchesini Group Beauty also includes Axomatic, specializing in the production of automatic machines for the cosmetic, pharmaceutical, and food industries; Cosmatic, specializing in automatic lipstick filling machines based on silicone mold technology; Dumek, specializing in process solutions; Rejves Machinery, specializing in the construction of filling and capping machines; V2 engineering, specializing in a wide range of secondary packaging solutions, and Vibrotech, a Tuscan company that manufactures feeding and orientation systems used in automated industrial processes.

Need further information? Contact us!

Complete the mandatory fields then include a message detailing the information you require; we'll get back to you soon.