February 13, 2023

New Artificial Intelligence technologies for the cosmetic world

SEA Vision Group will be at the Marchesini Group Beauty stand (A/9PK) at the Cosmopack show in Bologna from 16 to 18 March with a new Artificial Intelligence technology applied to the visual inspection of lipsticks.

This new application receives its public presentation at the start of what experts define as “the year of Artificial Intelligence”, in which the spread of technologies based on deep learning and neural networks is expected to make a big leap forward in quality terms.

Lipsticks: a wonderful product but complex to manufacture

SEA Vision Group offers visitors to Cosmopack the first glimpse of a new AI-based lipstick inspection system. Through the automation of processes still largely carried out by humans, this solution aims to improve the packaging of a product currently considered one of the world’s bestselling cosmetics.

The essential ally of all (or almost all) women, lipsticks come in countless colours, finishes, shapes, formulations and combinations, and many of them, especially in the luxury sector, feature logos and sophisticated decorations impressed on the body or tip of the product. 

These distinctive styling features - together with the complexity of the industrial process required to perfectly amalgamate the pigments, oils, waxes and emollients in its formula - mean that lipstick is complicated to produce and to verify in terms of product quality. Even today, in spite of all the efforts made during production to prevent and control a whole series of potential defects, some flaws still pass through quality control undetected.

FOCUS: some examples of defects
Some of the most common defects on the body of the lipstick are:
- product defects and deformation: stick diameter and height, shape, tip geometry;

- burrs and drips;
- appearance flaws: surface micro-holes, scratches, chipping, foreign bodies, defects in embossing such as logos or textures engraved or in relief on the body of the lipstick;
- uneven colour: streaks, variations in colour.

The frontier of Artificial Intelligence

Artificial Intelligence sets out to remedy a large proportion of these potential defects. The SEA Vision Group system (under development by a joint team from SEA Vision Group and ARGO Vision) uses the semantic segmentation of the areas of the lipstick (e.g. body, tip, neck,  mechanism, etc.) to identify every possible flaw pixel by pixel. This is achieved by classifying areas by categories, each of which is assigned a name or “label”. Each part or area of the image is classified by categories and identified by a colour on the screen to provide the operator with immediate information about the areas being inspected.

The system self-learns how to discern an ever-increasing variety of more and more complex defects, item-by-item. Self-learning takes place both on the basis of proprietary datasets - a mix of real and synthetic images generated with the most advanced data augmentation and neural generation techniques - and by combining the different models and parameters learnt over time.

These deep learning-based semantic segmentation techniques, now the de facto standard in the Artificial Intelligence field, greatly accelerate the development of capabilities for the analysis of objects. In other words, the ever-expanding range of scenarios the system can consider enables the system itself to evolve and become more and more precise.

The learning process defines the quality control algorithms and continually evolves to generate new versions of constantly increasing sophistication and autonomy. In this specific issue, the final goal is to generalise the “concept” of lipstick, making the algorithms more and more specialised in quality control regardless of the product’s possible shape, colour and texture (e.g.: satin,  transparent, matt, pearl, glitter, etc.).

All in all, pre-neural technologies proved incapable of identifying, with precision, a whole series of defects and flaws which may arise during lipstick quality control. Today, thanks to AI, it is possible to deliver an even higher quality final product, by preventing imperfections that may affect a user’s perception of a specific brand.

Need further information? Contact us!

Complete the mandatory fields then include a message detailing the information you require; we'll get back to you soon.